Product Marketing · Competitive Strategy · Sales Enablement
I help technology companies win in competitive markets.
Product marketing leader specializing in competitive intelligence, sales enablement, and go-to-market strategy for mission-critical technology — from emergency response systems to enterprise platforms.
What I Do
Core expertise
Competitive Intelligence
Deep-dive competitive analysis, battle cards, and win/loss insights that give sales teams the edge in head-to-head evaluations. I build the intelligence that turns competitive threats into closed deals.
Sales Enablement
From objection-handling guides to ROI calculators, I create the content and tools sales teams actually use. My approach bridges the gap between product capabilities and customer pain points.
Go-to-Market Strategy
End-to-end GTM planning including positioning, messaging, channel strategy, and launch execution. I specialize in taking complex technology products to market in regulated industries.
About
A marketer who understands the technology.
[ Your headshot here ]
I’m a product marketing leader based in San Francisco with deep expertise in competitive strategy and sales enablement for technology companies operating in high-stakes, mission-critical environments.
Currently, I lead product marketing at Carbyne, a next-generation emergency response technology company being acquired by Axon, where I’ve built the competitive intelligence function from the ground up — including the company’s first overtly competitive campaign targeting incumbent solutions in the 911 infrastructure market.
My work sits at the intersection of product, sales, and strategy. I’m most effective when translating complex technical capabilities into clear competitive advantages that help sales teams win deals and help customers make better decisions.
I’m also the founder of Reactive Marketing LLC, where I provide consulting services to technology companies looking to sharpen their competitive positioning and sales enablement programs.
10+
Years in product marketing
911
Public safety tech focus
SF
Based in San Francisco
Selected Work
Projects & campaigns
Competitive Campaign
Us vs. Them
Competitive Strategy
First Overtly Competitive Campaign
Led first head-to-head competitive campaign targeting <Their Product> customers, positioning us as the modern alternative. Built the full campaign toolkit from competitive analysis through sales enablement materials.
1st
Competitive campaign
Full-stack
Campaign toolkit
Sales Enablement
Battle Cards & Playbooks
Sales Enablement
Competitive Sales Toolkit
Developed comprehensive battle cards, objection-handling guides, and competitive positioning decks that armed the sales team with the intelligence they needed to win in competitive evaluations against established incumbents.
Complete
Battle card library
Sales-ready
Objection handling
Consulting
Reactive Marketing
Independent Consulting
Reactive Marketing LLC
Founded an independent consulting practice helping technology companies sharpen their competitive positioning, build sales enablement programs, and execute go-to-market strategies that drive measurable pipeline impact.
B2B
Tech focus
GTM
Full-service strategy
Experience
Career timeline
2022 — Present
Product Marketing Manager
Carbyne (acquired by Axon)
Leading competitive intelligence, sales enablement, and go-to-market strategy for next-generation emergency response technology. Built the competitive function from the ground up and launched the company’s first overtly competitive campaign.
2020 — Present
Founder & Principal Consultant
Reactive Marketing LLC
Independent consulting practice providing competitive positioning, sales enablement, and go-to-market strategy services to B2B technology companies.
Previous Roles
Product Marketing & Strategy
Add your earlier career history here.
Skills & tools
Get in Touch
Let’s work together.
Whether you’re looking for competitive intelligence expertise, need help building a sales enablement program, or want to discuss go-to-market strategy — I’d love to hear from you.
Available for consulting through Reactive Marketing LLC.
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