“I think you ought to try product marketing, Jeff,” my then-boss said—and a career was born.
Nearly two decades later, I’m a seasoned product marketing director and a startup enthusiast with a proven track record of helping companies evolve from startup to scale-up. I specialize in transforming complex, large-scale (and sometimes hair-brained) product concepts into compelling, accessible messaging that resonate with diverse audiences. My talent lies in sharpening messaging, defining positioning, establishing category leadership, and creating scalable strategies for sustainable growth.
Most recently, I was the Senior Director of Product Marketing at Shift5, the observability platform for operational technology (OT) used onboard critical defense and transportation assets, like fighter jets, rocket launchers, and passenger planes. (No, really!) There, I led go-to-market strategy, planning, and execution for commercial markets. Prior to Shift5, I held senior product marketing roles at Armis, Check Point, and BlackBerry.
My experience spans industries like tech, communications, compliance, cybersecurity, the federal government, and IoT. This breadth provides a unique perspective, blending technical insight, persona development, and messaging precision to capture and grow market share. Known for my versatile skill set, I bring a hands-on, sleeves-rolled-up approach to creating impactful demand generation, thought leadership, and cohesive messaging. Skilled at cross-functional collaboration, I work closely with product, sales, and leadership teams to deliver high-impact campaigns that align product offerings with audience needs.
Outside of work, I love tinkering with gadgets, tackling home improvement projects, traveling with my husband, and spending time with our two Frenchies, Daisy and Oliver. And I’ll never pass up the chance to throw in a well-timed meme.